Please Don’t Buy Mixwell

Mixwell believes the world is a better place when we mix well. Unfortunately, some people don’t agree. And those people are making the world worse for everybody. Because Mixwell is a brand that values their values-values over dollar values, they decided they’d rather use their ad dollars to ask people who don’t mix well to just leave their products on the shelf.

Weirdly enough, Mixwell is now sold out everywhere.

One of my absolute favorite things about this campaign is the response it received from people. It was tweeted about, shared on IG and posted on Reddit (and no, not from an agency person–we were shocked, too!) where it shot up to the front page of r/Unexpected and beyond.

  • Campaign Ad of the Week

  • Campaign Power of Purpose Awards, Diversity and Inclusion

  • Clio Awards, Silver - Out of Home - Billboard

  • Clio Awards, Bronze - Out of Home - Print & Out of Home Craft, and Copywriting

  • Clio Awards, Shortlist - Film and Film Craft

  • D&AD Wood Pencil, Social Commercials over 30 Secs

  • OBIE Awards, Silver - Copywriting

  • OBIE Awards, Bronze - Copywriting

  • The One Show, Shortlist - Online Films & Video 

  • The One Show, Shortlist - Fusion Pencil

  • The Drum, Shortlist - Best Inclusive Campaign

  • Shorty Awards, LBGTQ Community Engagement